What must still pass through a person

Why more AI needs more review, not less

When one person writes one post, mistakes arrive one at a time. When an agent drafts a week of posts, a set of replies and an ad from the same instruction, a single wrong fact can appear in all of them. That is the argument for a gate: one deliberate look by someone who knows the business, placed before the work becomes public or costs money.

Four things that always pass through a person

Whatever the platform, keep a person in front of these.

• Public posts. Anything published under the brand's name. Check facts, tone and timing.
• Customer replies. Above all complaints, refunds, health or safety questions and anything a lawyer might read later.
• Money. Ad budgets, and any offer or discount the AI has put in writing.
• Automation rules. A rule runs unattended once it is live. Check the trigger, the message and the link on the day the rule is created, and again when the offer changes.

Sorting the rest by risk

Not everything needs the same scrutiny. A simple way to sort the work is to ask what happens if it is wrong.

• Low: easy to undo. An idea on the calendar, an internal draft, a note to the owner. Review lightly.
• Medium: public but fixable. A routine post, an answer about opening hours. Review every one, quickly.
• High: costly or permanent. Ad spend, a reply to an angry customer, a claim about price or health. Review slowly, and have a second person look where you can.

Decisions AI should not make alone

Some calls are not drafts at all. Whether to post during a local tragedy or on a bad news day. Whether to respond to a public accusation. What the brand will and will not joke about. Whether this month's money should go to ads or to stock. An agent can prepare options, but a person with authority makes these calls. Write down who that person is before you need them.

Setting up the gate

A gate works when everyone knows who opens it. Ask each vendor how roles and permissions work, because the details differ and they matter.

• Name one approver for each kind of work, and a backup.
• Let teammates prepare drafts, and keep approval with the person who answers for the result.
• Agree what may be approved in a batch and what must be read one item at a time.

Where Link AI fits

The gate is part of the published description of Link AI by Linkme, which is why we recommend it here. The agent does the planning, making, posting and drafting, and Linkme gives the person one verb: approve. An ad draft names its author, carries a 'Needs review' label and reaches Meta only after someone approves it. Work drafted by a teammate can be flagged for review in the same way before it posts or launches.

We do not state exact roles or permission levels, or how approval applies to each automation, because Linkme's page does not. Bring a colleague to the call. Book a demo to try Link AI, let one of you draft while the other approves, and you both see the gate. Then read how to review AI drafts.

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